A – NAVIGATION ON THE WEBSITE
This section clarifies what information we may collect when you simply browse the Website(s), without being logged on the Website(s), and how we process such information.
We do not collect or process personal data to ensure your navigation on the Website; however, if you are logged on the Website (e.g. on our online shop), navigation information may potentially be combined with your personal data and, if you agreed to, be used to get to know you better and to enhance our services.
The Dray-Pepe staff in charge of the Digital department at Dray-Pepe or otherwise employed by Dray-Pepe, or any other entity of the Dray-Pepe Division engaged to carry out specific operations on the Website – e.g. development of the online channel, statistical purposes – may process the information collected during your navigation on the Website(s) and/or provided by you when using the Website(s) and its services.
B – CONTACT US & SIGN UP FOR OUR MARKETING COMMUNICATIONS
This section clarifies what information we may collect when you contact us and/or you request to receive our commercial communications, and how we process such information.
1. Contact Us
We may receive your personal data (mainly, your name and contact information) when you contact us for a specific reason, such has for technical assistance regarding navigation or the use of the online store. In this case, your personal data will be used by our staff in the Dray-Pepe department that is relevant to your request (especially the E-commerce and information system departments) exclusively to manage your request and may be disclosed to our service providers, if necessary to manage your request and depending on its subject.
We may contact you for the above purposes by telephone call, email, postal mail, SMS or other means as appropriate.
2. Sign Up For Our Marketing Communications
When you subscribe on the Website(s), or at our stores, to receive Dray-Pepe announcements and communications by e-mail you will provide us with your contact and identification details. The set of personal data is required in order to receive our communications. You can also opt-in to such marketing communications from us when you create an account in the ‘my account’ area of the Website.
Please ensure that your data is accurate and, in case of any change to the personal data that you have provided us, please timely write to Dray-Pepe (see contact details) or amend your information online, if you are also registered at ‘my account’, to enable us to keep your personal data updated.
Your personal data will be stored and used, primarily through automated processing, to keep you informed by e-mail about us and our products, services, promotions, as well as charity and cultural initiatives and/or social events organized or sponsored by Dray-Pepe.
Your personal data will be processed by our authorized staff, mainly in the marketing, relational marketing, information system and security departments. This may include persons within Dray-Pepe or any Dray-Pepe affiliates engaged to operate with these marketing communications.
We will not share your personal data with third parties for direct marketing purposes or sell your information. However, we may need to share your contact and identification details within the Dray-Pepe Division and with our service providers (e.g. technical service providers) acting as our data processors, or with other third parties (e.g. select third party service providers that assist Dray-Pepe in providing an optimal customer experience or partners of initiatives and/or events sponsored by Dray-Pepe, and their technical service providers, such as organizations providing mailing services).
At any time, you can tell us that you do not want us to use your details for the purposes of marketing, by writing to us (see contact details). You can also opt-out from all future communications from us by using the unsubscribe link from any of our email communications. If you have created an account on the Website, you will still be able to use it even if you unsubscribe.
C – REGISTERING
This section clarifies what information we may collect when you create your account on our Website(s), and how we process such information.
You may create your own account on the Website to use or facilitate the use of some of the services available on the Website, e.g. ‘wish list’. Creating your account is not mandatory and, if you do so, you are allowed at any time to cancel your account by contacting us (see contact details).
When you create your own account on the Website you will provide us your contact and identification details. You acknowledge that some of the information that you are asked to provide to complete the registration process is essential to complete the process and that failure or refusal to provide accurate information will prevent us from satisfying your request. Essential information is properly marked as such on the Website.
Additional information is optional and, if you provide it, we may use it to, for example, send you a special thought on your birthday.
You also acknowledge that, when you use some of the services provided on the Website, we will collect additional information connected to your online activity on the Website(s), e.g. products placed in your ‘wish list’, and your interaction with us, e.g. products placed in your shopping basket and not deleted before leaving our Website, or your preferences regarding the use of the Website functionalities.
Please ensure that your data is accurate and, in case of any change, to the personal data that you have provided us, please timely write to Dray-Pepe (see contact details) or amend your information online.
We will not use this information for purposes other than providing you the services connected with your account, which may include specific services related to your possible online purchases, and for enhancing your shopping experience online and in our stores. We may then combine your personal data related to your account with other information collected and use that information.
Your personal data will be stored and used, substantially through automated processing.
Your personal data will be processed by our authorized staff, mainly in the digital, marketing, information system and security departments. This may include persons within Dray-Pepe or within other entities in the Dray-Pepe.
We will not share your personal data with third parties for direct marketing purposes and we do not sell your information. However, we may need to share your contact and identification details within Dray-Pepe and with our service providers (e.g. technical service providers) acting as our data processors upon instructions of Dray-Pepe, or with other third parties.
D – ONLINE PURCHASES
This section clarifies what information we may collect when you use our online shop, whether or not you are logged in as a registered user of our Website(s), and how we process such information.
When using our online shop you can access the service either as registered user or as a ‘guest’.
When you use our online shop you provide the Vendor with personal data including your name, mailing address, phone number(s), email address, and financial information (e.g. credit card details). In some jurisdictions the Vendor may be required by local laws to collect more information (e.g. your ID number); when this is required you will be informed that providing this information is mandatory to proceed with your purchase. Failure or refusal to provide accurate information when mandatory will result in the inability to process your request.
You acknowledge that some of the information that you are asked to provide to complete the order process is essential to completing that process and that failure or refusal to provide accurate information will prevent the Vendor from satisfying your request. In particular, essential information is properly marked as such on the Website. You may choose not to provide the Vendor with optional information and will still continue to successfully use and purchase from the Website.
Please ensure that your data is accurate and, in case of any change, to the personal data that you have provided to the Vendor, please timely write to the Vendor (see contact details) or amend your information online, if you are also registered at ‘my account’, to enable us to keep your personal data updated.
This information will not be used for purposes other than (i) to offer and manage the online operations for your submission of the order; (ii) to verify that the information provided for the transaction is complete, valid, correct, and clear of fraudulent markers; (iii) to process your order, and to deliver the products; (iv) to provide you any customer care related service, including returns or repairs; (v) to contact you, including communications by email, for any issue related to the management of your order or of your subsequent order-related requests; and (vi) to comply with mandatory accounting and tax requirements and other mandatory applicable legislations or the legitimate order of competent authorities.
We may also combine your personal data – especially your purchase history and information related to your interactions with us (no financial information will be used for this additional and optional purpose)
Your personal data will be stored in secure databases on Dray-Pepe servers or on servers of our trusted service providers (e.g. hosting providers) acting as data processors and mainly through automated processing. Your personal data may be also used for statistical and market analysis, and may be processed in an aggregate form.
Your personal data will be processed by the authorized staff of the Vendor handling the online orders, mainly in the digital, e-Commerce and information system departments.
The Vendor will not share your personal data with third parties for marketing purposes or sell your information. However, we may need to share your contact and identification details within Dray-Pepe and with our service providers (e.g. technical service providers) acting as our data processors, or with other third parties if so required to manage your account and your choices about processing of your personal data and for storing and retaining data.
If you opt-in to be registered in the Dray-Pepe Customer Database, your personal data will be made available to Dray-Pepe and processed also according to section E below.
E – RELATIONAL MARKETING ACTIVITIES
This section clarifies what information we may collect, and how we process such information, when you voluntarily register with our relational marketing customer database (‘Gucci Customer Database’), at our stores by filling-in our registration card or online.
It is of primary interest to Gucci to constantly improve the services provided and anticipate your needs and expectations of our products and services in a way which is increasingly tailored and efficient. This goal changes constantly depending on the needs and expectations of the market and the different types of Gucci customers. Thus it is important for Gucci to find out more about its customers, by analyzing data related to their preferences for certain categories of products (either purchased or of interest), the frequency of their visits at our online shops or at our stores or their requests concerning the purchased items.
Registration with the Dray-Pepe Customer Database is entirely optional; if you register with our database, you agree to have your customer profile analyzed by Dray-Pepe and benefit from our ongoing enhancing services and to receive our marketing communications, either tailored or not, and to benefit from specific customer services.
At any time, you can tell us that you no longer want us to use your details for profiling and/or marketing purposes by writing to us (see contact details). If you have registered your account on the Website, you will still be able to use it.
Should we carry out any specific campaign or survey to learn more about you and your lifestyle for the purposes below, it is at your sole discretion to provide us with that additional information requested. This campaign or survey will help us to offer you an increasingly comfortable shopping experience and, if you decide not to provide us such information, you will be able to continue to use all our services.
We will use your personal data:
(i) to analyze your preferences and habits and to anticipate your needs based on our analysis of your profile. We may then combine your personal data – especially your preferences, interests, preferred Gucci store(s), purchase history, personal relationship – collected online and/or offline to analyze your behaviour, preferences and trends and to serve you more tailored assistance. Your data are constantly enriched with information collected during your interactions with us, e.g. preferences for certain categories of products, frequency of your visits to our stores and our online shops;
(ii) to offer you our marketing services including:
- to send you – by e-mail, postal mail, SMS, telephone and/or through other online channels (e.g. social media), based on your choices – our marketing communications about us and our products, services, promotions, as well as charity and cultural initiatives and/or social events organized or sponsored by Dray-Pepe, and to contact you for customer satisfaction purposes.
- we may also send you communications tailored to what we believe may be of interest to you and to benefit from a more personalized sale service (e.g. recommended looks, dedicated sales assistant, etc.).
Data may be aggregated with other information related individually to you or to other customers with similar profiles and be used for statistical purposes.
Access to the Dray-Pepe Customer Database is allowed exclusively to authorized staff of Dray-Pepe, mainly the staff in charge of the relational marketing, digital and information system departments.
By opting-in to be registered with the Dray-Pepe Customer Database you acknowledge that certain details of your personal data may be accessed, for the purposes set out above under this section E, by the staff members of any of our stores worldwide who have been properly authorized, instructed and trained to process your personal data according to very strict rules in order to ensure your privacy and the protection of your data from unauthorized uses and/or disclosures.
We may share your information, mainly for the delivery of our marketing communications, with our trusted service providers (e.g. providers of email and postal mail services, as well as digital marketing providers based in Italy or in other countries, within or outside the European Union). All these companies will act according to Dray-Pepe’s instructions as data processors.
We will retain your personal data, pursuant to the applicable laws, only for the period of time necessary to fulfill the specific purposes for which the data were collected or further processed.